The intercultural studies and the Brazilian's mentality

Authors

  • Jacques Alkalai Wainberg Pontifícia Universidade Católica do Rio Grande do Sul

Keywords:

Intercultural communication, national mentality, cultural markers

Abstract

Studies about cultural markers of groups have been made for a long time. Nowdays they are less subjective and statistical data have been collected about many nations. Among them the Brazilian population has been surveyed and compared. This new methodology overcomes the impressionist way Brazilian authors used to describe the national mentality and its character. Such kind of studies allows global actors to increase its knowledge about foreign peoples and improve its intercultural communication tools.

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Author Biography

Jacques Alkalai Wainberg, Pontifícia Universidade Católica do Rio Grande do Sul

Professor da Faculdade de Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul

References

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TAYLOR, Charles. Modern Social Imaginaries. Duke University Press. 2004.

TROMPENAARS, F. & HAMPDEN-TURNER, C. Culture Club: an interview with Fons Trompenaars. In: Business Strategy Review, v. 13, Issue. 1, p. 31-35, 2002.

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USUNIER, Jean Claude & LEE, Julie, LEE, Ann. International Marketing: a Cultural Approach. Prentice Hall, 2005.

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How to Cite

Wainberg, J. A. (2009). The intercultural studies and the Brazilian’s mentality. Revista FAMECOS, 16(38), 51–61. Retrieved from https://pucrs.emnuvens.com.br/revistafamecos/article/view/5301

Issue

Vol. 16 No. 38 (2009)

Section

Social and Cultural Affairs

License

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