Dangerous relations: self-help, media and biopower

Authors

  • Ieda Tucherman UFRJ

DOI:

https://doi.org/10.15448/1980-3729.2012.2.12316

Keywords:

Self help, media, subjectivity, capitalism, biopower

Abstract

The self-help phenomenon deserves our interest as communication sciences research. Its immediate visibility can be founded on the numerous publications about self-help being produced in Brazil and all over the world with expressive numbers printed; besides it is present in many literary genders, conquers audio-visual products and generates social behaviors as the trend, such as Cabala and other oriental mysticisms. This great success can be understood in relation to capitalist reality nowadays, when each man should be the entrepreneur of himself, improving competences that could increase his biocapital and excluding habits that could depreciate it. Self-help presents itself with two goals axis, the first one is related to food for the soul, in which key words would be: self-esteem, self-knowledge, comfort and happiness; the second one is of pragmatic nature, identified by success, money, prestige, beauty and health. In that manner, achieves a marketing operation, one emotional narrative compatible with biopower.

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References

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How to Cite

Tucherman, I. (2012). Dangerous relations: self-help, media and biopower. Revista FAMECOS, 19(2), 315–335. https://doi.org/10.15448/1980-3729.2012.2.12316

Issue

Vol. 19 No. 2 (2012)

Section

Media and Culture

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