The authorial advertising film: an analysis of the work of Sofia Coppola
DOI:
https://doi.org/10.15448/1980-3729.2019.1.30498Keywords:
Auteur theory. Authorial advertising. Advertising film.Abstract
Abstract: for many years the artistic nature of advertising was denied by different theoretical currents, which were radically opposed to seeing it as part of the sacred world of the arts, we sought in this article to give artistic legitimacy to a very particular type of advertising film, analyzing it by its aesthetic and artistic bias. Specifically, we focus on a class of audiovisual advertising which can be included in what is known in the art cinema by author’s cinema or authorial cinema. We went from this work to nominate authorial advertising. With the analysis made from a corpus composed of advertising films by a renowned, cinematographic filmmaker that fit this classification. Our proposal is demonstrated by the reading of some contemporary theories of art, politics ten auteurs and author theory.
Downloads
References
BARTHES, Roland. Análise textual de um conto de Edgar Poe. In:
BARTHES, Roland. A Aventura Semiológica. Tradução de Mário Laranjeira. São Paulo: Martins Fontes, 2001.
COPPOLA, Sofia. Watch Sofia Coppola’s Calvin Klein Ad Campaign Starring Kirsten Dunst, Rashida Jones and More. New York: 2017. The film stage, 21 abr. 2017. Entrevista concedida a Nick Newman. Disponível em: https://thefilmstage.com/news/watch-sofia-coppolas-calvin-klein-ads-starring-kirsten-dunst-rashida-jones-and-more/ . Acesso em: 04 abr. 2018. https://doi.org/10.3366/film.2019.0105
COSTA, Joan e MOLES, Abraham. Publicidad y Diseño: El Nuevo Reto de la Comunicación. Buenos Aires: Ediciones Infinito. 2005.
DICKIE, George. The Art Circle: A Theory of Art. New York: Haven Publications, 1984.
DICKIE, George. The Institutional Theory of Art. In: JANAWAY, Christopher (ed.). Reading Aesthetics and Philosophy of Art: Selected Text with Interactive Commentary, Blackwell Publishing, Malden-Oxford-Victoria, 2006. https://doi.org/10.1111/j.1468-0149.2008.456_22.x
FOSTER, Hal; KRAUSS, Rosalind E.; BOIS, Yve-Alain; BUCHLOH, Benjamin H. D. Art since 1900: modernism, antimodernism, postmodernism. New York: Thames and Hudson, 2004. https://doi.org/10.1086/adx.24.2.27949380
GIBBONS, Joan. Art & Advertising. I. B. Tauris: London-New York, 2005.
JIMÉNEZ, José. Teoría del arte. Madrid: Tecnos/Alianza Editorial, 2010.
KANT, Immanuel. Crítica da faculdade do juízo. Tradução de Valerio Rohden e António Marques. Rio de Janeiro: Forense Universitária, 2008.
LIPOVETSKY, Gilles. A Terceira Mulher. Permanência e Revolução do Feminino, Maria Lucia Machado (trad.). São Paulo: Companhia das Letras. 2000.
MARCHÁN FIZ, Simón. Desenlaces: la teoría institucional y la extensión del arte. Revista de Estudios Visuales, Murcia, n. 5, p. 138-157, 2008.
MCCARTHY, Kevin F. e HENEGHAN ONDAATJE, Elizabeth. From Celluloid to Cyberspace: The Media Arts and the Changing Arts World. Santa Monica: RAND Corporation. 2002.
SARRIS, Andrew. Notes on the Auteur Theory in 1962. In: MAST, Gerald; COHEN, Marshall (ed.). Film Theory and Criticism: introductory readings. 2. ed. Oxford: Oxford University Press. 1979. p. 650-665.
SARRIS, Andrew. Towards a theory of film history. In: CAUGHIE, John (ed.). Theories of Authorship. London and New York: Routledge, 1996.
SHINER, Larry. La invención del arte. Una historia cultural. Barcelona: Paidós, 2004.
TRUFFAUT, François. O Prazer dos Olhos: escritos sobre cinema. Rio de Janeiro: Jorge Zahar Ed., 2005.
WARHOL, Andy. A Filosofia de Andy Warhol - de A a B e de volta a A. Rio de Janeiro: Editora Cobogó. 2008. https://doi.org/10.1093/anb/9780198606697.article.1701003
WEIBEL, Peter. The post-media condition. 2006. Disponível em: http://www.metamute.org/editorial/lab/post-media-condition. Acesso em: 24. fev. 2018.
FILMOGRAFIA
Dior – La vie en rose. Disponível em: https://www.youtube.com/watch?v=AH_OSee1_gM
GAP – Natal. Disponível em: https://vimeo.com/154317144
GAP – Pinball. Disponível em: https://vimeo.com/154313314
Marni – H&M. Disponível em: https://vimeo.com/37311601
Marc Jacobs – Daisy Perfum. Disponível em: https://www.youtube.com/watch?v=eaesB-labIA
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2019 Revista FAMECOS
This work is licensed under a Creative Commons Attribution 4.0 International License.
Derechos de Autor
La sumisión de originales para la Revista Famecos implica la transferencia, por los autores, de los derechos de publicación. El copyright de los artículos de esta revista es el autor, junto con los derechos de la revista a la primera publicación. Los autores sólo podrán utilizar los mismos resultados en otras publicaciones indicando claramente a Revista Famecos como el medio de la publicación original.
Creative Commons License
Excepto donde especificado de modo diferente, se aplican a la materia publicada en este periódico los términos de una licencia Creative Commons Atribución 4.0 Internacional, que permite el uso irrestricto, la distribución y la reproducción en cualquier medio siempre y cuando la publicación original sea correctamente citada.
