Diffusion of innovations: critical appraisal of Rogers' studies

Authors

  • Gino Giacomini Filho Universidade de São Paulo
  • Elias Estevão Goulart Universidade Municipal de São Caetano do Sul
  • Mônica Pegurer Caprino Universidade Municipal de São Caetano do Sul

DOI:

https://doi.org/10.15448/1980-3729.2007.33.3432

Keywords:

dissemination of information, innovation, Everett Rogers

Abstract

The diffusion of innovations has been one of the most visible and current attributions of Social Communication, but there are no more intense epistemological discussions about this subject. There are a number of works and theoretical frameworks that address the diffusion of innovations, one of the reference works being the study of Everett Rogers: "Diffusion of Innovations". The purpose of this article is to discuss Rogers' work in the light of social media criticism using bibliographical and documentary research. The analysis of "Diffusion of Innovations" revealed that the work does not fully meet the current social and communication demands linked to the theme, deserving a more comprehensive and deep conceptual revision in view of the current configurations of Social Communication.

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Author Biographies

Gino Giacomini Filho, Universidade de São Paulo

He holds a bachelor's degree in Advertising and Advertising from the University of São Paulo (1979), a Master's Degree in Communication Sciences from the University of São Paulo (1986), a Ph.D. (1989) and a Master's Degree in Advertising and Publicity from USP. He is currently a lecturer in the undergraduate degree in Social Communication at the University of São Paulo.

Elias Estevão Goulart, Universidade Municipal de São Caetano do Sul

He has a degree in Electrical Engineering from the FEI University Center (1982), a Master's degree in Electrical Engineering from FEI's University Center (1992), a PhD in Electrical Engineering from the University of São Paulo (1998) and a postdoctoral degree from the University of British Columbia , 2012). He is currently professor at the Municipal University of São Caetano do Sul - USCS - and the University Center Foundation Santo André. Has professional experience in the area of Education, Engineering and Automation and academic in the courses of Engineering, Computer Science, Information Systems and Licenciatura in Computing, working mainly in the following subjects: Communication and Digital Technologies, Adaptive Hypermedia and Web-Based Education.

Mônica Pegurer Caprino, Universidade Municipal de São Caetano do Sul

PhD in Social Communication, recently completed (2016) the postdoctoral degree at the Methodist University of São Paulo, studying the projects of media education in Brazilian NGOs. From 2012 to 2014 she worked as a researcher, in a post-doctoral stage, at the Universitat Autònoma de Barcelona (Spain), where she also studied a Master in Communication and Education (2011). She holds a degree in Journalism and in Portuguese, both from the University of São Paulo. She has been a professor for 20 years in the journalism course at the Methodist University of São Paulo and has also worked for 10 years at the Municipal University of São Caetano do Sul, where she was a lecturer in Journalism and in the Master's Program in Communication.

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Published

2008-04-14

How to Cite

Filho, G. G., Goulart, E. E., & Caprino, M. P. (2008). Diffusion of innovations: critical appraisal of Rogers’ studies. Revista FAMECOS, 14(33), 41–45. https://doi.org/10.15448/1980-3729.2007.33.3432

Issue

Vol. 14 No. 33 (2007)

Section

Communication Epistemology

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