Social Representations of Water and Social Technologies

Abstract

The Society have been concerned about environmental problems, especially that one’s related to the water. In this research the goal was to understand the social representations of water in rural communities of Santa Catarina – Brazil. This is one of the Program Social Technologies for Management of the Water’s subprojects, sponsored for Environmental Petrobras. For this study it was applied a instrument of free evocations, with inductives terms such as water, quality water, polluted water, water’s preservation and use and exploration of water. The answers were treated by the programs Evoc and Similitude 2000, and analyzed through the theory of the central nucleus. The results indicate that the water is understood as essential to life, related the health and needs to be preserved, the human activity is considerated responsible by its own care or destruction.