When less is more

Looks, speeches and practices about “simple life”

Authors

DOI:

https://doi.org/10.15448/2178-5694.2020.2.39462

Keywords:

Consumer studies, Anti-consumption movements, Simple lifestyle, Minimalist life, Voluntary simplicity

Abstract

This article presents data and analyzes of an ethnographic research that aimed to map the different views and practices promoted by adepts of lifestyles that propose to reduce the consumption of material goods.
The hypothesis that the concern with environmental issues would be one of the central motivations for reducing the consumption of material goods was deconstructed in the course of the study, being perceived as peripheral in the debates of the observed groups and in the interviewees' statements. What can be seen is that one of the main motivations that lead to adherence to lifestyles with greater simplicity is the search for autonomy to develop new life projects with greater well-being and happiness.

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Author Biography

Luara Fernandez de Cándido, Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre, RS, Brasil

Mestre e bacharel em Ciências Sociais, Pontifícia Universidade Católica do Rio Grande do Sul (Pucrs), Porto Alegre, RS, Brasil.

References

Castells, Manuel. 2013. Redes de indignação e esperança: movimentos sociais na era da internet. Rio de Janeiro: Zahar.

Elgin, Duane. 2012. Simplicidade voluntária: em busca de um estilo de vida exteriormente simples, mas interiormente rico. São Paulo: Cultrix.

Foucault, Michel. 1978. A história da loucura. São Paulo: Editora Perspectiva.

Latour, Bruno. 2012. Reagregando o social. Bauru: Edusc.

Ortner, Sherry. 2007. Poder e projetos: reflexões sobre a agência. In Conferências e diálogos: saberes e práticas antropológicas, organizado por Míriam Grossi, Cornélia Eckert e Peter Fry , 45-80. Blumenau: Nova Letra.

Sennett, Richard. 2006. A cultura do novo capitalismo. Rio de Janeiro: Record.

Velho, Gilberto. 2003. Projeto e metamorfose: antropologia das sociedades complexas, 3a ed. Rio de Janeiro: Jorge Zahar.

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Published

2020-12-31

How to Cite

Cándido, L. F. de. (2020). When less is more: Looks, speeches and practices about “simple life”. Conversas & Controvérsias, 7(2), e39462. https://doi.org/10.15448/2178-5694.2020.2.39462

Issue

Vol. 7 No. 2 (2020)

Section

Dossier - Institutions and economic practices in question: contributions from

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