El Papel del Materialismo como Mediador entre el Placer de Ir de Compras y la Compra por Impulso
DOI:
https://doi.org/10.15448/1980-8623.2015.1.16864Palabras clave:
Adolescentes, Compra por impulso, Mediación, Materialismo, Placer.Resumen
Muchas investigaciones se han realizado sobre la compra por impulso, pero pocos estudios con el público adolescente. El objetivo de este estudio fue probar un modelo de mediación del materialismo entre el placer de la compra y la compra por impulso con adolescentes brasileños (n = 482) y portugueses (n = 238), utilizando la técnica de modelos de ecuaciones estructurales. A pesar de algunos problemas con el ajuste del modelo de medición, el modelo mostró buenos índices de ajuste para ambas muestras, y la validez externa.Los resultados sugieren que los valores materialistas median la relación entre el placer derivado de la actividad de compra y la compra por impulso, que muestra la relación entre las variables que se estudiaron por separado en estudios previos sobre la compra por impulso. También representan un enfoque para el problema en Brasil y Portugal en particular, y con las audiencias adolescentes,
en general.
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